Samsung reveals Galaxy Z Fold3 5G and Flip3 5G phones

Samsung’s newest foldable smartphones, scheduled to arrive Aug. 27, look sleek, sexy and promise increased durability and price-consciousness.

The Galaxy Z Fold3 5G smartphone ($1,799.99), which has a brighter, more responsive AMOLED screen – measuring 7.6-inches when unfolded – can be pre-ordered now. So can the Galaxy Z Flip3 5G ($999.99) with a 6.7-inch AMOLED display (when opened) and a 1.9-inch OLED cover screen that’s four times larger than the original Galaxy Z Flip device.

But that’s not all Samsung unveiled Wednesday during its Galaxy Unpacked event held online. Also introduced: two new smartwatches, the Galaxy Watch4 (starting at $249.99) and the Galaxy Watch4 Classic ($349.99-up), both available for pre-order, and new Galaxy Buds2 ($149.99), priced $50 below the Galaxy Buds Pro ear buds, released back in January alongside the Galaxy S21 smartphones.

Unfolding device dominance
The electronics giant was the world’s fastest growing 5G smartphone vendor in Q1 2021, according to Strategy Analytics. But despite being innovative and stylish, foldable devices – a category in which the U.K.-based research firm forecasts Samsung to maintain a 70% market share this year – have yet to truly take off.

“Samsung is pushing 5G foldables hard because it wants to differentiate from Apple iPhone in the premium smartphone segment, generate fresh revenue streams from a new hardware design, and fend off rising competition from Chinese brands like Xiaomi in the fast-growing 5G market,” said Neil Mawston, executive director of Strategy Analytics’ global wireless practice. While the prices of Samsung’s latest phones may still seem, well, pricey, they are coming in at lower costs than previous models. And consumers do like the idea of foldable device, he said, “because they pack a big screen into a small design. Slip a 6-inch smartphone into your pocket on the train, unfold an 8-inch tablet on your desk or couch.”

Samsung’s first foldable phone, the Galaxy Fold, cost about $2,000 when it hit the market in September 2019. That came after a six-month delay due to broken screens and other damage issues reported by product reviewers.

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